Esim70 vs Saily: Travel eSIM Showdown for 2026

Saily is the newest major player in the travel eSIM world. Launched in 2024 by Nord Security (the team behind NordVPN), it immediately stood out with strong brand recognition and a privacy-first approach that sets it apart from the rest. Esim70, by contrast, focuses on practical coverage, clear per-day pricing, and straightforward support, without leaning into the privacy angle. Here's how each one stands out.

TL;DR

Go with Esim70 if you want clear, competitive per-day pricing for popular destinations, prefer an independent provider without the extra brand markup, and don't need to be in the Nord ecosystem.

Choose Saily if you're already a NordVPN, NordPass, or NordLayer user, care deeply about privacy and security, or just like the idea of a well-known cybersecurity company backing your eSIM.

Both are solid, trustworthy choices. In the end, it comes down to what matters more to you: privacy and big-brand backing, or maximum value and straightforward coverage.

Quick comparison

Brand and trust

Saily's biggest selling point is its parent company, Nord Security. NordVPN is one of the most recognized names in online privacy, and that reputation carries over to Saily. If having a well-known, trusted brand behind your eSIM matters to you, especially when it comes to payments or your network connection, Saily brings a lot of built-in trust.

Esim70, meanwhile, is fully independent. We don't have Nord's marketing muscle, but we do have a 4.3★ rating on Google Play from 109 reviews and over 10,000 downloads, plus 250,000+ travelers who've gotten connected with us. It's a smaller, more focused brand, but our plans work, and real travelers can vouch for us.

Saily wins on name recognition. Esim70 wins where it counts most: delivering a product that works and earns genuine customer trust.

The privacy angle

Saily really leans into its privacy-first approach. They collect minimal data, don't track your behavior, and use end-to-end encryption. On top of that, they include an ad blocker, web protection, and a virtual location tool. These features help cut down on ads, block malicious sites, and limit trackers. In fact, an independent West Coast Labs audit found that Saily's ad blocker can save you about 28.6% of your mobile data usage. If you're already familiar with Nord's other products, this privacy focus will feel very familiar, and it's not just marketing. It's a real perk for privacy-minded travelers.

In practice, eSIM data privacy is largely about three things:

• Network-level privacy: the carrier sees your traffic regardless of which eSIM provider you use, and your eSIM provider doesn't change that. If true privacy matters, you should use a VPN on top of your eSIM (Saily can bundle NordVPN; Esim70 doesn't bundle a VPN, but you can install any VPN app separately).
• Provider-level data: what data your eSIM provider collects about you (payment info, plan history, support tickets). Both Saily and Esim70 collect what's necessary to operate the service. Saily's marketing emphasizes minimal collection, while Esim70 collects standard ecommerce data such as payment processor information and account history.
• App tracking: what telemetry the mobile apps collect. Saily's app likely has tighter telemetry due to Nord's privacy positioning, while Esim70's app collects standard analytics for product improvement.

If privacy is your primary deciding factor, Saily has the better marketing story and probably the tighter app telemetry. If privacy is a "nice to have" and you'll use a VPN regardless, the difference is small.

Coverage

Esim70 covers 150+ countries, including local, regional, and global options. For most travelers heading to popular places like Europe, the US, Japan, Southeast Asia, Latin America, or the Gulf, both providers have you covered.

If you're going somewhere more off the beaten path, like a Pacific island, a smaller African country, or less-traveled parts of Eastern Europe, the specific coverage can vary from plan to plan with either provider. So if your destination is a bit unusual, it's always smart to double-check that there's a local plan available with the provider you choose.

Pricing

Pricing is comparable on most popular destinations. Saily is positioned as a mid-premium brand: not the cheapest, not the most expensive. Their pricing reflects the cost of the Nord brand backing and infrastructure.

Esim70 prices competitively. For popular destinations, per-day costs tend to be lower than Saily on like-for-like plans, and the per-day pricing is shown directly on every plan card, so comparison is straightforward.

Example: a 7-day Europe plan with 5GB (approximate, so check live prices):

• Esim70: about $10-15
• Saily: about $15-20

The premium isn't huge, but over multiple trips per year it adds up. If brand backing isn't a major factor in your decision, the price gap favors Esim70.

Activation and ease of use

Both providers follow the standard eSIM activation flow: buy a plan, receive a QR code, scan, activate. Both apps are well designed.

Saily's app is built by Nord's product team, which means it inherits the polish and UX standards of NordVPN's app. If app quality is important to you, Saily's app is excellent.

Esim70's app is solid, at 4.3★ on Google Play with an active user base, though it doesn't have the resource backing of a Nord product team. Both let you manage plans, top up, contact support, and reinstall eSIMs from your phone. Both also support auto-activation and dual-SIM operation.

Customer support

Esim70 offers 24/7 email support, which is useful for travel emergencies when something isn't working after you land in a different time zone.

Saily also offers 24/7 support via chat and email (chatbot first, then a live agent). As a Nord product, support quality is generally high once you reach an agent.

On support, both cover you around the clock: Saily via chat and email, Esim70 by email.

Unique features

Saily specific:

• Nord ecosystem integration (potentially bundled with NordVPN subscriptions)
• Privacy-first marketing and app telemetry posture

Esim70 specific:

• Per-day pricing shown on every plan card (Saily displays per-GB)
• Independent, value-focused pricing with no brand premium
• Browse prices without creating an account

When to choose Esim70 over Saily

• You'd rather not pay a brand premium, since Esim70 is independent and priced for value.
• You want better per-day pricing on popular destinations.
• You're not in the Nord ecosystem and brand backing isn't a primary factor.
• You want the per-day cost shown upfront, which Esim70 surfaces on every plan card.
• You like browsing without creating an account to see prices.

When to choose Saily over Esim70

• You're a Nord customer (NordVPN, NordPass) and want brand consistency across your tools.
• Privacy positioning matters to you beyond using a separate VPN, since Saily's data collection is minimal and they bundle an ad blocker and web protection feature.
• You're traveling exclusively to mainstream destinations and brand backing reduces your purchase anxiety.
• You're willing to pay a modest premium for the Nord brand.

Verdict

For most travelers, Esim70 delivers better value than Saily. Although Esim70 is a newer and less famous brand, the service is reliable, coverage is on par with Saily, and prices are generally lower because there's no extra brand premium. Saily's main strengths are its Nord Security backing, privacy-focused features, and a genuinely handy data-saving ad blocker, but those perks come at a slightly higher price that most travelers probably don't need to pay.

If you're already using Nord products or privacy is your top concern, Saily could be a good fit. But if your main priorities are broad coverage and the best price, Esim70 is the smarter pick.

Compare Esim70 plans for your destination: pricing shown upfront, no account needed to browse.

Frequently asked questions

Does Saily come with NordVPN?

No. Saily and NordVPN are separate products, though both are part of the Nord Security family. If you're already a Nord customer, you might see bundle offers. Esim70 doesn't bundle a VPN, but you can always run any VPN app, including NordVPN, on top of your Esim70 eSIM.

Is Saily more secure than Esim70?

Both follow standard security practices for mobile data. Saily puts more emphasis on privacy in its marketing, but your actual data security depends on the carrier network (which is similar for both) and whether you use a VPN on top.

Which has better coverage in Asia?

Both work well in major Asian destinations like Japan, Korea, Thailand, Singapore, and Vietnam. For less common places (like Mongolia, Sri Lanka, or Bhutan), availability can vary by provider and plan, so always check each site for your exact destination before you buy.

Can I switch between them on the same phone?

Yes. You can store multiple eSIM profiles on most modern phones, which means you can have both Saily and Esim70 installed and switch between them as needed.

Which is cheaper overall?

Esim70 usually comes out cheaper for popular destinations when you compare similar plans. Prices do change, though, so it's always best to check both sites for the latest deal on your specific destination.